Freelancing, since 1993
"Heavypen" has been my freelance moniker for many years - a heavy responsibility while I write, edit, and publish for my specialized clientele. I consult on marketing/corporate communication strategies. I offer freelance writing for a wide range of business documents - proposals, prospectus, presentations and business plans. I build content to attract active audiences. I also design WordPress websites and create executive videos (I own a complete video setup). I listed some of my major freelance work as separate items below - Greenway Design Group (Cool-n-Save), Aperture Health, and World Trade Center Association. I also work with agencies, specialty accounts that usually require my expertise as a content creator.
3/2013 – ongoing
1EZ Consulting Services, Inc., Newport Beach, CA
Senior Writer/Editor: I recently started work with 1EZ Consulting to help them with large content creation and development projects. I am also the agency's principal writer and public relations consultant. Most of my work for the agency is content creation and development.
Clean Energy Fuels, Inc.: The company specializes in building and maintaining unattended CNG and LNG fueling stations. I have been contracted to produce technical manuals and training guides.
National Fibromyalgia Association: Nonprofit health advocacy organization focused on the millions of people who suffer from "FM." I assist in public relations and social media (limited to planning messaging campaigns).
Website Content Projects:
- www.aestheticare.com and www.orangecountybreastimplants.com - AesthetiCare, Inc.
- www.sentrycontrols.com - Sentry Control Systems
- www.directdifference.com - Direct Difference, Inc.
- www.emssafetyservices.com - EMS Safety Services
- www.criminallawyerorangecountyca.com - Law Office of Stull & Stull
- www.elkapitan.com - El Kapitan Van Conversions
- www.ocair.com - John Wayne Airport
1/2004 – 2014
WollnerStudios, Inc., Buena Park, CA
Senior Writer/Editor: I had a long association with Michael Wollner, an award-winning graphic designer and founder of WollnerStudios. We worked together for more than 10 years, and became branding and marketing communications specialists. We developed campaigns for clients in aerospace, education, hospitality, lodging, financial/insurance services, and commercial real estate development. I was responsible for all writing/editing. I was also lead all of our research, marketing communications and public relations activities.
Millennium Space Systems: Among the leaders in the re-emerging U.S. aerospace industry, specializing in flight systems and satellite design/building. Michael and I are currently creating a new website for the company and assisting them with rebranding efforts.
Marriott Los Angeles Downtown Redevelopment Plan: Co-researched and wrote 200+ page strategic business plan. Created “LA Touch” marketing campaign. Worked with owner’s financial representatives to assist with financial analysis, constructed spreadsheet. For Hotel Ventures, Inc. and Bedian International, Inc.
Bowermaster and Associates: Co-researched branding assessment and made recommendations for client’s efforts to modernize. I interviewed clients and in-house executives for responses and ideas. The agency delivered a new logo, corporate ID package, and website.
UGMC Stone, Inc.: Created new corporate communications package for the company, researched and wrote presentation documents and content for website.
Cal Neva Resort and Casino Redevelopment/Rebranding Plan: Co-researched and wrote 80-page strategic plan for investors and developer. For Hotel Ventures, Inc. and Bedian International, Inc.
Atrium (Duxiana) Hotel, Las Vegas Redevelopment/Rebranding Plan: research and all writing for 160+ page business plan. Worked closely with owner and owner’s financial representatives to construct property commercial viability analysis. For Bedian International, Inc.
6/2008 – 9/2012
Greenway Design Group, Inc., Huntington Beach, CA
Communications Director: I managed the company's core brand - Cool-n-Save - and all communications for this company, including marketing (design/implementation) and public relations (media/investor). I worked directly with the senior executives of the company to plan communications strategies and programs. I designed and produced nearly all of the company ID materials including logos, packaging, websites, collateral materials, and videos. The company was publicly traded under the symbol GDGI. I ended active participation in the company in September 2012.
TechAmerica/Harvey Mudd College 2011 High Tech Engineering Award: I wrote the nominating materials and made oral presentations regarding the company’s patented energy-saving technology to engineers at Harvey Mudd College. Greenway won the highest honor, out of more than 100 nominees.
Investor Relations: The company recently went public and began trading public stock March 2011. I prepared investor overviews, a 50-page private placement memorandum, and take all incoming communication for the company.
Redesigned Corporate ID, Branding, Packaging: An effort that began almost immediately to redo all of the company's retail and b2b branding including the company logo, product logos, other branding elements, websites, literature and support documents.
4/2000 – 9/2004
Aperture Health, Inc., Mission Viejo, CA
Marketing Communications Director: The company promoted online wellness with information and incentives to more than 400,000 opt-in members. I managed all content development for the company’s membership website, marketing communications including special events and investor relations, developed publications for dissemination to members and employers, maintained SEO campaign and managed regular press release submissions in support of the company’s investment relations and stock reporting requirements. The company was forced to downsize and retained me as a consultant until 2009.
HRA360: Co-researched and designed a detailed health risk assessment survey. Designed the test form, database, and results criteria (personal and corporate results). At the time of launch, this program was one of the company’s most popular ‘free’ services.
Video Package: I produced a 20 minute “tour” video for the company with actor John Schneider. The “tour” video included testimonials and demonstrations, two 30 second commercials, and corporate interviews for broadcast use.
Wellness360 Magazine: Developed a prototype magazine for evaluation by the board of directors and investors. Credited as “executive editor.” Researched revenue model and created advertising fee schedule, financial production analysis. Generated editorial schedule and media kit. Assigned stories, managed all writers and photographer. Worked with corporation attorneys and accountants to generate financial production analysis.
4/1997 – 3/2000
WTCA - Business Tourism, Los Angeles, CA
Vice President, Communications, Business Tourism Div.: I was contracted as the lead marketing communications strategist, project manager, and presenter for a special project sponsored by the World Trade Centers Association to promote branded business tourism services designed to encourage international commerce. I was the keynote speaker for all WTCA Business Tourism events (1997-1999) that were held in various locations in the U.S. and in Spain (Seville, Barcelona), France (Lyons), Japan (Tokyo, Osaka, Okinawa), South Korea (Seoul), and Italy (Trieste).
I scheduled, organized, and managed appearances at trade shows and other public events and, at the height of the project, managed a staff of two travel advisers and five travel writers. I scheduled, organized, and managed 11 ‘business tourism missions’ to Europe, Asia, and in the United States; my staff and I cataloged 85 business tourism destinations for our members. Scheduled work requirements, setting goals, and workflow for staff.
Keynote Presenter: I was the keynote presenter for all WTCA-sponsored “business tourism” events held in Europe, Asia, and North America. I produced compelling oral presentations to groups of people – sometimes as large as 300 – to promote WTCA-branded travel services. Presentations included regular appearances at annual General Assembly meetings and bi-annual WTCA board of directors meetings. During my three-year involvement with the program, I produced and performed dozens of such presentations, complete with handouts, PowerPoint presentation, speech, and Q&A.
Website: Produced and designed a WTCA branded membership site called “TourismNOW.com.” The site featured online reservations (air, hotel, car rental) and was promoted as a business tourism service to the worldwide membership body. I also created an online “Business Tourism Magazine” that promoted member locations as business tourism destinations to non-members. The website featured more than half of the membership body (about 120 centers worldwide) and successfully sold thousands of airline tickets and hotel reservations until funding rain out in 2000.
Business Tourism Magazine: Developed a prototype print magazine for evaluation by the board of directors and investors. Generated editorial schedule, advertising fee scheme (my first attempt), and a catalog of 85 travel destinations in the U.S., Europe, Japan, and Korea. Project was declined due to lack of funding from investors.
2004, Jack Kirby Award. In recognition for ongoing work as a writer/historian and preservation of the cultural legacy of American comic books (Projects: “The Art of Jack Kirby,” “Conversations with Jack,” and “Captain Marvel Culture”).
2003, Emergency Teacher Credentials, State of California. Declared specialty in English and History. Registered with Orange County Dept. of Education.
1997, Proclamation by the Orange County Board of Supervisors in recognition for “Volunteer Leadership in Education” for work performed on behalf of Netday96 and Project Tomorrow.
1988, Dale Carnegie – Public Speaking/Presenting, two 14-week training programs for development of public speaking and public presentation skills; special citation for “Impromptu Speaking”
1982, Bachelor’s Degree from California State University Long Beach; degree in Journalism with undeclared minors in Art History and Earth Science.